Campaign: Victoria's Secret "The Angels"

Concept:
*Launch Year: Ongoing*

"The Angels" is a campaign by Victoria's Secret, a renowned lingerie and fashion brand known for its glamorous and iconic runway shows. Launched as an ongoing initiative, this campaign embodies the idea that Victoria's Secret features a roster of high-profile models known as "Angels" who represent the brand's signature beauty and style. It positions the brand as synonymous with luxury and sensuality in the world of lingerie and fashion.

Key Details:

1. Angel Models:
- The core concept of the campaign is to showcase Victoria's Secret's lineup of Angel models, who are celebrated for their beauty and charisma.

2. Iconic Fashion Shows:
- "The Angels" campaign did highlight Victoria's Secret's iconic fashion shows, featuring the Angels walking the runway in elaborate lingerie and accessories.

3. Sensual Lingerie:
- The campaign emphasizes Victoria's Secret's reputation for offering sensual and luxurious lingerie and intimates.

4. Body Positivity:
- Victoria's Secret has made efforts to promote body positivity. The campaign did touch on these initiatives and the diverse range of models.

5. High Fashion:
- "The Angels" did position Victoria's Secret as a brand that combines high fashion with lingerie, creating a unique and glamorous style.

6. Fragrances and Beauty:
- Victoria's Secret also offers fragrances and beauty products. The campaign did extend to these product lines.

7. Global Appeal:
- Victoria's Secret's fashion shows have a global following. The campaign did underscore the brand's international appeal.

8. Fantasy and Elegance:
- "The Angels" campaign aims to create a sense of fantasy and elegance, associating Victoria's Secret with sensuality and luxury.